“Getting information from the internet is like taking a drink from a fire hydrant.”
Data has replaced oil as the world’s most valuable resource.
Did you know that 5 quintillion bytes of data are created in the world each day? And that 25% of a knowledge worker’s day is spent just finding information — Just think about this for a minute. Across the business, people are spending an entire quarter of their time just trawling for information hidden somewhere in their emails, files, chat conversations, and other sources.
Information overload occurs when the amount of input to a system exceeds its processing capacity.
Infobesity, Infoxication, Information glut, Data smog, and Information tsunami - you can call it by any name, but there is no escaping information overload in today’s digital age where it’s easier than ever before to share your thoughts, opinions, and ideas with the world.
Successful businesses require information to operate. The processing, checking and evaluating of information has become more difficult as the horde of information continues to swell. This obstacle can be a barrier to the progress of any organization. A business without reliable information is like a car without a GPS. In a car without a GPS, it will be a much longer process to get where you want to go. Without reliable information, it will take much longer and be much more difficult to grow, scale, and succeed.
With the infinitely growing stream of materials available today, it’s easy to get stuck feeling like you or your team are using too much valuable time to find the information you need.
💡 Obtaining data by outsourcing your research needs could be the answer! 💡
While outsourcing research can maximize productivity, it can also cut expenses in a variety of ways. It also frees up your time to focus on core business processes and allows you to allocate your organization’s resources in a way that continues to add value to the organization.
The decision to outsource research can prove beneficial for your business as outsourced research experts constantly sharpen their skills and wholeheartedly utilize innovative measures to ensure that your research is comprehensive and reliable.
Whenever a research need comes up, if you choose to outsource, you open up your talent pool to experts in the domain regardless of their location in the world without having to keep them on your payroll for an extended period of time.
Biases in thinking, problem-solving, or information processing are what make us human and while we cannot magically remove them from our psyche, the best way to remove confirmation bias in any business decision is to bring in an external resource that doesn’t have any stake in the outcomes of the project. External research consultants will get critical business insights for you — whether they are good news or bad news. Outsourcing this research can help iron out the creases and fine-tune the product.
When companies like Brainsfeed take over this process, it has been shown to increase business flexibility, objectivity, productivity, and innovation, decrease costs in both time and money, and provide access to talent that would not otherwise be accessible. The future of research is remote: companies can get ahead by utilizing their secret weapon of outsourced insights and answers.
We have compiled an ebook to help you better navigate this age of information overload and provide insights regarding how outsourcing your research needs can make your business more efficient, scalable & innovative! Click the image below to download now.
The ebook was originally written & published by my team at Brainsfeed. Follow us on Linkedin to see more content about how we interact with information in the world today.